You have the message.
We have the tools.
Our resources will arm you with the tools and knowledge to meet best practice standards while reinforcing the School of Medicine’s distinctive identity. Keep scrolling to see quick resources or find guidance by type of project.
Find guidance for every project.
This guide will help you tap into the power of our brand through unified messaging and visuals.
The official letterhead and business cards have subtle style, a tasteful layout and of course a WashU mark.
Showing or quoting non-WashU people gives your message perspective. Here's how to get permission.
Find School of Medicine and Washington University Physicians logos and usage guidelines.
We don't have this memorized, either. See our official styles for abbreviations, punctuation, citations and more.
Including an automatic signature on all of your emails is polite, it's helpful, and it's easy to set and forget.
Contact Karen Elshout Photography to arrange event photography.
Customize and order event promotion posters using the FedEx Office® Print Online DocStore.
On-campus portrait services are available through Nichols Photography.
To protect our patients, vendors with access to PHI must sign and comply with the BAA.
Here's what you need to know about co-branding with hospital partners and Siteman, as well as use of third-party logos.
Individual logos dilute our brand, yet differentiation is important. What to do? We've got your back.
Naming a clinical practice? Follow these standards for the name, signage, directories, maps, stationery and more.
Use WashU Sites to create and manage your own website. It's fast, easy and free.
How to prepare and what to expect on the day of your photoshoot.
Find the moments that will connect with audiences and bring your story to life.
Our presentation templates help you focus on your content instead of sweating the small stuff.
As a top-notch institution, we follow standard safety practices, which carry through to photos and videos.
Share your hard work more easily using our handy poster templates.
Need an email@example.com email address? Learn why and how to use a shared email address for your group or service.
If your group needs a sign, whether indoors or out, send us an assistance request.
Give your social media account a proper name following these guidelines.
Use these profile and banner templates to give your social accounts a professional edge.
If you get social on behalf of the school, get to know the school's and the university's social media policies.
Thousands of WashU photos are available for use, and third-party stock photos can work in a pinch.
Use this guide to share important info with freelance photographers.
Find out what you and your vendor need to know about HIPAA, on-campus filming, consistent branding and more.
Remember these important steps if an agency or freelancer is building your site.
Hosting videos on an official School of Medicine channel means more exposure to your videos – and less work for you.
Your sites's URL is its address on the web. Here's help making it descriptive and succinct.
Visit WashU Sites for tips on goal-setting, Google rankings and other website wisdom.
If you're working with a vendor, you may be responsible for your website hosting.
Visit WashU Sites to find documentation for the WashU or WUSM web theme.