Naming Conventions for Clinical Practices

Naming a clinical practice? Follow these standards for the name, signage, directories, maps, stationery and more.

Washington University’s many clinical locations and affiliations can cause confusion, so it’s  important that our clinical practices offer a coherent experience to patients and guests at every point of contact.

One aspect of brand coherence is how we name and refer to clinical practices and clinical initiatives with hospital partners. The naming standards were agreed by the Washington University clinical chairs and reviewed by the Clinical Practice Committee.

Please follow these standards when naming and referring to clinical groups:
Guidelines and Naming Conventions for Washington University Clinical Practices (pdf)

For assistance, contact the Office of Medical Public Affairs at 314-286-0114.