Hospital Partner and Third-Party Logos

Here's what you need to know about co-branding with hospital partners and Siteman, as well as use of third-party logos.

Co-branded logos with hospital partners

Although Washington University physicians and providers practice at many locations throughout the region, the School of Medicine has official branding arrangements in place with its main teaching hospitals – Barnes-Jewish Hospital and St. Louis Children’s Hospital – to communicate its joint clinical efforts with these partners.

These agreements establish a shared visual identity, often referred to as a co-brand, for Washington University and its clinical partners. Co-branding on clinical communications helps advance the interests of all partners in the clinical enterprise.

Activities or communications aimed at patients or referring providers and related to joint clinical activities with one or more of our affiliated hospital partners should use an approved co-branded logo.

To request use of a co-branded mark, please contact us for logo assistance.

All communications that use any co-branded mark should be reviewed by Medical Public Affairs and the Faculty Practice Plan’s Office of Marketing Communications.


Siteman Cancer Center

Special permission is required for use of the Siteman Cancer Center logo due to the complexity of its logo sets and branding guidelines.

Please contact Medical Public Affairs for assistance.


Use of third-party logos

Official co-branding agreements cover the use of the Barnes-Jewish Hospital and St. Louis Children’s Hospital logos, as noted above.

The university discourages business units from placing any other third-party logos on university communications or promotional materials and instead recommends representing third-party identities in text only.

Any use of third-party logos requires review by Medical Public Affairs.

 

ALL LOGO RESOURCES