Download Logo Sets

Find School of Medicine and Washington University Physicians logos and usage guidelines.

A logo’s job is to represent an organization’s brand in a clear, consistent manner. When the many departments, offices and centers at Washington University use the official logos, a unified visual identity emerges. If applied consistently, this identity builds brand recognition over time, allowing individual business units to contribute to and benefit from the reputation of the institution as a whole.

The logo sets below include multiple options for both the School of Medicine and Washington University Physicians. Selections depend on the logo’s use and placement. Please read all guidelines carefully before selecting and using a logo mark.

Standards for using all logos:
Visual brand guidelines (pdf) »

All university logos were updated with subtle but important modifications in February 2016. Changes include enhancements to the  balance and alignment of the shield and improved consistency of the letterforms of the typography. Please download the logo sets below to ensure you are using the correct logo.


Use School of Medicine logo for communications related to:
Research, education (students, housestaff, etc.), or messages with both clinical and nonclinical audiences

medicine-logo-sample

Download School of Medicine logos

Digital use only
Approved for websites, newsletters, digital advertising and slideshows
Download School of Medicine digital-only logo (zip) »

 


Use Physicians logo for communications related to:
Patients, or focused on only the clinical practice / Faculty Practice Plan (FPP)

physicians-logo-sample

Download Washington University Physicians logos

Digital use only
Approved for websites, newsletters, digital advertising and slideshows
Download Physicians digital-only logo (zip) »

 


Commercial use of Washington University logos

As a rule, Washington University names, trademarks, symbols, logos or images should not appear on commercial websites and other communications.

For details, see the policy on commercial use of university names and symbols.

 

ALL LOGO RESOURCES

Download Logo Sets

Find School of Medicine and Washington University Physicians logos and usage guidelines.

Logo Creation

Individual logos dilute our brand, yet differentiation is important. What to do? We've got your back.