A subdomain — ex: department.wustl.edu — can be created for select websites related to the School of Medicine. Similarly, a vanity URL and redirect may be an appropriate way to streamline or brand a site’s apparent URL.
A web address should be short, recognizable and keyword rich. Use abbreviations or acronyms only if they are recognizable for your target audience.
The approval and creation process for subdomains can take up to three weeks.